I have another perfume review for you today, this perfume deffinitly has a special story behind it which i really love.
pureDKNY announces its continuation of its partnership with CARE a leading humanitarian organisation to help lift women out of global poverty. In honour of the launch of pureDKNY's new scent Verbena, DKNY will partner with CARE International's Access Africa programme which provides educational resources to help even more women escape pverty.
The pureDKNY and CARE partnership began in 2010 with the launch of pureDKNY Vanilla which really is another gorgeous scent. Together they helped educate the Ugandan vanilla farmers through Villa Savings & Loan Associates VSLA. By purchasing its vanilla from local Ugandan vanilla farmers the majority of which are woment, pureDKNY has taken a step to help secure long-term vanilla production in Uganda.
Now they have teamed up together to create pureDKNY Verbena. The hybrid note in the scent is Verbena-Basil which is a delicate plant. Although it is a herb is has a sparkling citrus, lemon like scent. With the partnership with CARE pureDKNY Verbena is helping to make and impact on improving the finacial future for women, literally one drop at a time. By purchasing its Verbena from local farmers in Togo pureDKNY Verbena has taken a step to help secure long-term production of Verbena in Togo.
pureDKNY Verbena is housed in a gorgeous clear crystal bottle which is insipred by a raindrop. It is made from 100% recyclable glass and topped with a cap made of 100% recyclable high quality aluminium. The outer packaging is constructed from certified forest paper and printed with lower volatile organic compound inks.
This perfume makes me feel so fresh and happy. Spraying this perfume certainly makes it feel different to any other perfume on the market as every drop is making a difference and is really helping a cause. The scent is very citrus, fresh and every so slightly sweet. Perfect for an everyday scent. The bottle is very cute and sophisticated and i love having it in my bag.
A drop of verbena, sourced from Africa, a drop of goodwill.
pureDKNY continues to support local communites and CARE's work.